Naiera Sanitary Pads

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Naiera- One for Everyone

Naiera is the first mexican brand to offer organic, velvety soft sanitary napkins in the country made with 100% cotton. Exuberance Total Comfort
These Skin-Friendly Premium Quality Sanitary Napkins crafted with Wooden Pulp & Camomile extracts make its the best alternative.
Indulge yourself in total comfort of odour free rash-free protection.

“Let’s Rejoice Womanhood”

“Live One, Live for Everyone”

I created packaging graphics that aimed to break the barriers surrounding the usage of sanitary pads by inscribing the various scenarios where sanitary pads are used as part of a woman’s essential daily routine

Played on the features of softness and comfort as opposed to pointing out obvious clinical benefits 

Developed a visual packaging system that encapsulated all the variants of the product, with benefit mnemonics clearly depicted 

“Let’s Rejoice Womanhood”

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