The logo is the face of any brand, it is important like having the face of a baby. You can’t remember any person without his face as well you can’t remember any business or product without their Logo. Having a suitable Identity design system for any brand is like an outfit for any person. People look good when they dressed well, same for the businesses, it looks well when you see any business which is presented well graphically. Having a matching dress with a matching theme and color makes look anyone standard and others recognize that the person has a decent dressing sense, same for the business, having good color palette, typography, and pairings with decent elements make it very static and formalized.
The Logo of Bees & Bites is a combination of Bee Hive, Bees, Leaf (Stands for Tree Hanging), & Honey. Perfectly Measured and created with the Help of Circles and Lines.
Packaging is one of the most interesting and exciting parts of the whole project. This packaging idea and colorful mandala approach give the product life. Each flavor has its own color combination according to its ingredients. It’s really blessed by nature that we have natural flavors in honey, you don’t need to add food chemicals. It’s all raw. We tried my best to keep the brand position and differentiate the product by flavors.
If ever you’ve studied spiritual Asian art, you’ve likely encountered a mandala. A mandala, which is Sanskrit for “circle” or “discoid object,” is a geometric design that holds a great deal of symbolism in Hindu and Buddhist cultures.
After taking these brave steps in branding, We were really satisfied with the results. We’ve also done an initial survey of customers about the rocket launch of the product, and responses were above than expected. Customers are in love with the taste as we know, but they showed more love to packaging & its premium look this time.
Shocking was most of them pre-ordered and two giant vendors ordered a dream quantity of products.
We wish a very bright and immersive future of Bees and Bites:)